Want LeBron James to tweet about your product? Well, provided the Cleveland Cavaliers star says yes (not likely), expect to fork up a cool $140,000 – that’s $1,000 per character. According to Opendorse, a company that specializes in executing and monetizing digital and social media campaigns for athletes, a tweet from James, who has 23.2 million followers, has the highest value of any U.S. athlete.

“We’re basically saying that the value of one LeBron tweet is worth $140,000,” said Opendorse CEO Blake Lawrence. “And with that, you will reach 23 million people. It would cost you five times more to reach that many people with a TV ad.”

Despite the big numbers, Lawrence said most companies pay athletes between $1,000 and $2,500 for a single tweet. Rounding out the top five athletes whose single tweet would provide a company’s product or service the most value are Kevin Durant ($66,553), Kobe Bryant ($42,389), Floyd Mayweather ($34,924) and Dwight Howard ($34,290).

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