“’Wrong’ [is] a vulnerable tale of heartbreak.” – XXL
“’Movie’ hits hard with heavy 808s but keeps things sweet with Luh Kel’s melodic and Autotune-heavy vocals.” – The FADER
“The St. Louis native showcased his potential to be the next breakout R&B star.” – Hot New Hip Hop
[February 12, 2020 – New York, NY] Today, buzzing R&B/Hip-Hop disruptor Luh Kel unveils his latest single, “Y.O.U.” The track is produced by Backroll Got It, DJ Luney Tunez and Beat Juug, and arrives along with a cinematic visual executive produced by Adam Ben & Edgar Jonny with Blanksquare [Trippie Redd, Marshmello, YungBlud, Tory Lanez].
The bouncy, smooth R&B banger of a track showcases the story of a budding young love over slick 808s, punctuated by a massive earworm of a hook from the 17 year old singer/songwriter. In the video, Kel plays the new kid at school, crushing across clique lines. Competing with a typical Jock archetype, he proves that labels don’t matter when it comes to feelings and human connection, and that above all else, love conquers all.
“Y.O.U.” is Luh Kel’s first new song since the release of his adored debut project, Mixed Emotions, released at the end of 2019. The twelve-track project is bolstered by his breakout hit, “Wrong,” which hit the Top 40 of Billboard’s Hot R&B/Hip-Hop Songs chart when he was just 16 years old and has quickly earned a Platinum certification from the RIAA. With features from names like PNB Rock and Jay Gwuapo and production collaborations handled by Jonnyshipes (CMG founder), BubbaGotBeatz, 11VN
Get Mixed Emotions HERE.
Along with his chart success, TikTok recently named Luh Kel one of the top artists of 2019 on the platform, where organic user-generated videos of “Wrong” and several other Mixed Emotions cuts helped him join the company of artists like Lil Nas X, Billie Eilish, Lizzo and Stunna Girl. Just shy of his 18th birthday, Luh Kel’s direct and honest relationship with his rapidly growing legion of fans have gained him close to 2 million Instagram followers alone, along with over 1 million subscribers to his YouTube channel, where his music videos have amassed close to 200 million views to date.
Recently, Luh Kel played a headline hometown show in St. Louis at a sold-out FuBar, after having just performed at Rolling Loud Los Angeles to close out 2019. Last year, he toured alongside Polo G at 1500-plus sized venues across North America. Stay tuned for headlining dates across North America to be announced soon.
All of this sets the stage for a true break-out year as Luh Kel continues to be one of the biggest artists to watch of 2020.
ABOUT CINEMATIC MUSIC GROUP:
Cinematic Music Group (CMG) is a multidisciplinary record label, management and creative studio founded in Brooklyn, NY in 2007 by CEO Jonnyshipes. Originally founded as a hip-hop-focused indie label, CMG quickly grew into a multidimensional media company, working with artists of all genres and creating world-class video content.
Armed with a passion for artist development, Jonnyshipes aspired to create an environment that would give his artists total creative control to express their artistic visions. CMG’s artist-first reputation proved instrumental in recruiting early signees like Sean Kingston, Nipsey Hussle, Big K.R.I.T., and Joey Bada$$. Since then, Shipes has discovered and launched the careers of artists such as Flipp Dinero, Luh Kel, Yungeen Ace, Xanman, JayDaYoungan, among others, and Cinematic became the home for veteran artists like T-Pain and Cam’ron.
As Cinematic heads towards its 13th anniversary, it continues to be one of the industry’s premier independent labels, praised for its unwavering dedication to its artists, the team’s work ethic, craftsmanship, and talent, and its singular devotion to creating superior sounds.