G Herbo’S HUMBLE BEAST
LANDS in the top 25 ON THE BILLBOARD 200 CHART
top 5 ON THE HIP-HOP CHART
“On the record, the Chicago rapper brings all his songwriting talents to bear...” – Pitchfork
“…Humble Beast is an exemplary debut that ranks among the best of the year, exceeds expectations and puts G Herbo in position to claim his stake as the prince of Chi-Town street rap.” – XXL
“… the use of one of Hip-Hop’s fundamental elements, storytelling, works to further solidify ‘Humble Beast’s’ position as a potentially classic Rap album.” – Respect Magazine
“…it wasn’t just his name that matured, his craftwork and lyrical diversity also graduated from the “Lil” league.” – HipHopDX
“Herbo is speaking directly to us, sounding as confident and classic as his childhood idols Jay-Z and Nas, telling a story that he’s known is important and necessary all along” – HotNewHipHop
Chicago, IL – October 3, 2017 -G Herbo’s debut album, Humble Beast – released on Friday, September 22nd – lands at 21 on the Billboard 200, 5 on Billboard Hip-Hop, 7 on Independent, and 11 on Digital charts, with over 28M streams on Apple Music/Spotify. This is the first and only release to date from Machine Entertainment Group (via The Orchard), further underscoring the momentous debut and chart success. The highly anticipated debut was met with critical acclaim from the likes of Pitchfork, Complex, XXL, Billboard and more. Humble Beast is available to stream and purchase now.
Executive produced by Joseph “JB” Bowden and Mikkey Halsted, the album features production by Da Internz, Southside, Maaly Raw, Don Cannon, DJ L, Dre Moon and Luca Vialli, and guest appearances by Lil Uzi Vert, Bump J, Lil Bibby, Lil Yachty and Jeremih. Throughout Humble Beast, G Herbo explores what effect his upbringing has had on him both from a day-to-day perspective – as seen in “Red Snow” – as well as his overall trajectory. The themes on the album highlight the chaos found in Chicago, and other beleaguered communities, in an effort to create a dialogue and inspire the youth to bring about change for themselves and their cities – while not forgetting to include lighthearted ‘turn up’ tracks like “Everything” feat. Lil Uzi Vert and “I Like”.
G Herbo (formerly known as Lil Herb) was a member of XXL’s 2016 Freshman Class, he first gained momentum with the song “Kill Shit,” which has since been viewed almost 27M times. Along with his music, G Herbo focuses on philanthropy within the city of Chicago, with a specific focus on Chicago’s youth by way of visiting schools and personally giving back to his community. He believes that Chicago’s youth are in need of relatable guidance. Furthermore, his N.L.M.B (Never Leave My Brothers) movement focuses on inspiring and instilling a sense of accountability among Chicago’s youth. Now as he evolves both as an artist and human being, G Herbo’s music subscribes to a sound far larger and comprehensive than “drill.” To define his music as “drill” would be an understatement – a sentiment cemented by the release of Humble Beast.