(May 3, 2019 – New York, NY) Today, Director of the Universal Hip Hop Museum (UHHM), Rocky Bucano alongside Chairwoman of the Board, Nana Carmen Ashhurst announce that NYC-based media and entertainment company, Mass Appeal, has been appointed as the Agency of Record for the museum. Mass Appeal will produce premium level content across all of the museum’s social media platforms and will collaborate on the production of special events to celebrate the museum’s future opening in 2023 and the 50th Anniversary of Hip Hop.
In conjunction with the UHHM, Mass Appeal will develop and execute brand activations and will use its extensive network to help secure brand partners leading up to the 2023 launch and beyond. “This partnership is such a perfect fit,” said CEO of Mass Appeal, Peter Bittenbender. “We’re honored to help bring the definitive Hip Hop museum to life and will use this platform to create in-depth programs that celebrate the culture. We look forward to many amazing moments with the Universal Hip Hop Museum on the road to the 50th anniversary and beyond.”
I am delighted to have the creative expertise of Mass Appeal to represent the Universal Hip Hop Museum as our Agency of Record,” said Rocky Bucano, Director of the Universal Hip Hop Museum. “Peter Bittenbender, Nasand their team have quickly made Mass Appeal the creative go-to company for urban culture.”
Most recently, the UHHM announced that music industry veteran, Nana Carmen Ashhurst, and Hip Hop legend and co-founder of the influential group Public Enemy, Chuck D, joined the museum as Chairwoman of the Board and as Chairman of the Celebrity Board, respectively. Additionally, The UHHM has enlisted Ralph Appelbaum Associates (The National Museum of African American History and Culture, Smithsonian Institution, Washington, DC) as the interpretive design team and the architectural designers Mike Ford and Hamilton Anderson Associates (Motown Historical Museum). The museum is slated to break ground in Bronx Point in December 2019.
About The Universal Hip Hop Museum
Anchored in the birthplace of hip hop culture, the Universal Hip Hop Museum will break ground in the Bronx in 2019. Built as a space for audiences, artists, and technology to converge and create unparalleled educational and entertainment experiences, the museum is slated to open in Bronx Point in 2023. The UHHM will celebrate and preserve the history of local and global hip hop music and culture past, present and future.
About Mass Appeal
Mass Appeal is a media and entertainment company on a mission to represent and progress urban culture on a global scale. Since 1996, the brand has been documenting youth-born movements worldwide. Today, Mass Appeal is the dominant voice in urban culture. The company continues to elevate the conversation through premium, integrated offerings in original content, music, creative services and digital media.