THE VANITY GROUP HOSTS INAUGURAL
GRIT BEFORE THE GRAM: THE SOUNDTRACK OF OUR SOLIDARITY
THE NIGHT CELEBRATED THE INFLUENTIAL BLACK WOMEN BEHIND THE MUSIC DURING 2020 GRAMMY AWARDS WITH SYLVIA RHONE, ETHIOPIA HABTEMARIAM, LAURIEANN GIBSON AND MORE
MUSIC’S MOST IMPACTFUL LABEL EXECUTIVES, PRODUCERS, AND DIRECTORS GATHERED TO HONOR YVETTE NOEL-SCHURE AND NIJA CHARLES
LOS ANGELES, CA – January 24, 2020 – GRIT BEFORE THE GRAM: THE SOUNDTRACK OF OUR SOLIDARITY kicked off the 2020 Grammy Awards with 150 of the most notable and game-changing women in music gathering in The West Hollywood Edition, Los Angeles to honor Black women across the industry–the luminaries, savants, creatives, and change agents–who push limits, raise the bar, and make the music business go round.
FOR OFFICIAL PHOTOS FROM THE EVENING, CLICK HERE
Created and produced by Karleen Roy’s (Founder and CEO) The Vanity Group, an event production agency working with today’s most high-profile stars and brands, GRIT BEFORE THE GRAM had sights set on unifying and celebrating the impact generations of bridge-builders and game-shifters have made on the industry. By highlighting the key figures in music who are often grinding in the background, GRIT BEFORE THE GRAM amplifies their voices and showcases the value of their brilliance. The inaugural GRIT BEFORE THE GRAM honored Yvette Noel-Schure, Founder of the Schure Media Group (The Bridge Award), and Nija Charles, 7x Grammy-nominated Songwriter and Producer (The Spotlight Award) and was attended by music’s heavy hitters – dubbed “The Alliance,” including Sylvia Rhone (Chairman & CEO, EPIC Records), Ethiopia Habtemariam (President, Motown Records), Laurieann Gibson (Choreographer & Creative Director), Shari Bryant (Co-President, Roc Nation), Cara Donatto (EVP, Head of Media Strategy & Communications – Interscope Geffen, A&M Records), Juliette Jones (EVP of Urban Promotion, Atlantic Records), Claudine Joseph (Chief Operating Officer, LL Cool J Inc.), Afrika Lander (Marketing Executive) and Simone Mitchell (Artist Manager, Quality Control Music).
GRIT BEFORE THE GRAM is an annual event that takes place during the Grammy Awards. Each year, select women in the music industry will be recognized and many more will gather together to collectively celebrate achievements, pay homage, and unite in sisterhood. This year, GRIT BEFORE THE GRAM brand partners included Unilever haircare brand, EMERGE, GOOGLE PIXEL and H&M.
ABOUT THE VANITY GROUP
The Vanity Group is a New York-based, highly sought after boutique event production agency specializing in servicing some of today’s most high-profile stars and brands. Since launching in 2013, The Vanity Group has established itself as a trusted source of authority and creativity to individuals, corporations, organizations and brands. Hailed by Forbes as an “innovator” in the world of luxury experiences, Karleen Roy, Founder & CEO, has worked with some of the most established and respected talent internationally, including: Sean “Diddy” Combs, Justin Bieber, Cardi B, Migos, Chris Brown, Lil Wayne, and a host of major record labels including: Capitol Music Group, Epic Records, Motown Records, Interscope Records, Warner Music, Young Money, and many others. At The Vanity Group, you dream it and their stellar team of production wizards and pop culture mavens will make it happen. To learn more visit www.thevanitygroup.com.